Handcrafting CodesAn ongoing journal on software engineering, Salesforce, AI, and AI in business.https://handcraftingcodes.com/en-usAEO Isn't SEO's Sequel. It's a Different Game on the Same Fieldhttps://handcraftingcodes.com/essays/aeo-isnt-seos-sequel-its-a-different-game-on-the-same-field/https://handcraftingcodes.com/essays/aeo-isnt-seos-sequel-its-a-different-game-on-the-same-field/AEO (Answer Engine Optimization) and SEO (Search Engine Optimization) are two sides of the same coinThu, 02 Jul 2026 00:00:00 GMTAIAI Does Not Remember.https://handcraftingcodes.com/essays/ai-does-not-remember/https://handcraftingcodes.com/essays/ai-does-not-remember/One of the most persistent misunderstandings about modern AI systems is the idea that they remember previous conversations. They don't!Thu, 02 Jul 2026 00:00:00 GMTAIAI Speeds Up Salesforce Delivery. Your Team Makes It Sustainable.https://handcraftingcodes.com/essays/ai-speeds-up-salesforce-delivery-your-team-makes-it-sustainable/https://handcraftingcodes.com/essays/ai-speeds-up-salesforce-delivery-your-team-makes-it-sustainable/I was recently studying Salesforce Revenue Cloud setup to see exactly how much AI could accelerate the buildThu, 02 Jul 2026 00:00:00 GMTAIFinding anything in a git repo: working tree, commits, and historyhttps://handcraftingcodes.com/essays/ai-wont-replace-your-architects/https://handcraftingcodes.com/essays/ai-wont-replace-your-architects/Grep finds a string in your working treeThu, 02 Jul 2026 00:00:00 GMTEngineeringDebugging Coveo UA: when the dashboard JSON lies to youhttps://handcraftingcodes.com/essays/debugging-coveo-ua-when-the-dashboard-json-lies-to-you/https://handcraftingcodes.com/essays/debugging-coveo-ua-when-the-dashboard-json-lies-to-you/I spent a lot of time trying to figure out why the Coveo Usage Analytics API was not working right.Thu, 02 Jul 2026 00:00:00 GMTEngineeringThe git aliases worth stealinghttps://handcraftingcodes.com/essays/designing-idempotent-integrations/https://handcraftingcodes.com/essays/designing-idempotent-integrations/My `[alias]` block has grown to a few hundred lines over the years, and most of it is junk I wrote once and never used again.Thu, 02 Jul 2026 00:00:00 GMTEngineeringgit clean: removing untracked files without nuking the wrong oneshttps://handcraftingcodes.com/essays/git-clean-removing-untracked-files-without-nuking-the-wrong-ones/https://handcraftingcodes.com/essays/git-clean-removing-untracked-files-without-nuking-the-wrong-ones/`git clean` deletes untracked files from your working tree, and unlike almost everything else in git, what it removes is gone.Thu, 02 Jul 2026 00:00:00 GMTEngineeringHow to Actually Write for AEO: A Technical Guide to Content That Gets Citedhttps://handcraftingcodes.com/essays/how-to-actually-write-for-aeo-a-technical-guide-to-content-that-gets-cited/https://handcraftingcodes.com/essays/how-to-actually-write-for-aeo-a-technical-guide-to-content-that-gets-cited/Not another "add an FAQ section" checklist. This is about how it worksThu, 02 Jul 2026 00:00:00 GMTAIListing the files in a commit, and the question you're askinghttps://handcraftingcodes.com/essays/listing-the-files-in-a-commit-and-the-question-youre-asking/https://handcraftingcodes.com/essays/listing-the-files-in-a-commit-and-the-question-youre-asking/"List the files in a commit" sounds like one question.Thu, 02 Jul 2026 00:00:00 GMTEngineeringLLMs, RAG, Vector Databases. What are they?https://handcraftingcodes.com/essays/llms-rag-vector-databases-what-are-they/https://handcraftingcodes.com/essays/llms-rag-vector-databases-what-are-they/I use AI every day. It has genuinely changed how I work: code, emails, reports, mockups, data analysis, and documentation.Thu, 02 Jul 2026 00:00:00 GMTAITwo git errors on Windows that look alike and aren'thttps://handcraftingcodes.com/essays/reading-code-is-the-job/https://handcraftingcodes.com/essays/reading-code-is-the-job/One says the filename is too long. The other says the path is invalid.Thu, 02 Jul 2026 00:00:00 GMTEngineeringWorking with multiple remoteshttps://handcraftingcodes.com/essays/salesforce-flows-are-eating-your-apex/https://handcraftingcodes.com/essays/salesforce-flows-are-eating-your-apex/A fresh clone has one remote called `origin`, but you have more...Thu, 02 Jul 2026 00:00:00 GMTEngineeringThe most important sales conversation now happens without youhttps://handcraftingcodes.com/essays/testing/https://handcraftingcodes.com/essays/testing/Thu, 02 Jul 2026 00:00:00 GMTAIDemystifying git rebasehttps://handcraftingcodes.com/essays/testing-3/https://handcraftingcodes.com/essays/testing-3/Rebase scares people because the usual one-line explanationThu, 02 Jul 2026 00:00:00 GMTEngineeringThe AI generation gap is real. It's just pointing the wrong direction.https://handcraftingcodes.com/essays/the-ai-generation-gap-is-real-its-just-pointing-the-wrong-direction/https://handcraftingcodes.com/essays/the-ai-generation-gap-is-real-its-just-pointing-the-wrong-direction/That was the whole prompt. Eight words, no context...Thu, 02 Jul 2026 00:00:00 GMTAIThe Difference Between Answers and Understandinghttps://handcraftingcodes.com/essays/the-difference-between-answers-and-understanding/https://handcraftingcodes.com/essays/the-difference-between-answers-and-understanding/Fixing something is not the same as understanding it.Thu, 02 Jul 2026 00:00:00 GMTAIThe Most Dangerous Thing About AI Is How Right It Soundshttps://handcraftingcodes.com/essays/the-most-dangerous-thing-about-ai-is-how-right-it-sounds/https://handcraftingcodes.com/essays/the-most-dangerous-thing-about-ai-is-how-right-it-sounds/AI Is Fast. It Is Not Careful.Thu, 02 Jul 2026 00:00:00 GMTAIThe most important sales conversation now happens without youhttps://handcraftingcodes.com/essays/the-most-important-sales-conversation-now-happens-without-you/https://handcraftingcodes.com/essays/the-most-important-sales-conversation-now-happens-without-you/In complex, high-trust selling, the buyer's first decision is no longer "which vendor."Thu, 02 Jul 2026 00:00:00 GMTAIWhat actually happens when you ask AI a questionhttps://handcraftingcodes.com/essays/what-actually-happens-when-you-ask-ai-a-question/https://handcraftingcodes.com/essays/what-actually-happens-when-you-ask-ai-a-question/Most of the engineers and stakeholders I work with use AI every day and couldn't tell you, even roughly, how it produces an answerThu, 02 Jul 2026 00:00:00 GMTAIGit tricks I keep reaching forhttps://handcraftingcodes.com/essays/what-llms-cant-refactor-yet/https://handcraftingcodes.com/essays/what-llms-cant-refactor-yet/These are the handful I've wired into muscle memory, the ones that earn their place because they save a real minute or a real mistake.Thu, 02 Jul 2026 00:00:00 GMTEngineeringRebase vs mergehttps://handcraftingcodes.com/essays/the-quiet-power-of-boring-code/https://handcraftingcodes.com/essays/the-quiet-power-of-boring-code/The rebase-versus-merge argument gets treated like a holy war, which is silly, because they answer different questionsMon, 29 Jun 2026 00:00:00 GMTEngineeringThree branches, not one: deleting branches in git without the confusionhttps://handcraftingcodes.com/essays/three-branches-not-one-deleting-branches-in-git-without-the-confusion/https://handcraftingcodes.com/essays/three-branches-not-one-deleting-branches-in-git-without-the-confusion/The reason deleting a git branch confuses people is that "the branch" isn't one thingMon, 29 Jun 2026 00:00:00 GMTEngineering