An ongoing journal
Essays on the craft of software.
Long-form writing on software engineering, Salesforce, AI, and what AI is doing to the way we build. Slow takes, made to last.
- 01AIAEO Isn't SEO's Sequel. It's a Different Game on the Same FieldAEO (Answer Engine Optimization) and SEO (Search Engine Optimization) are two sides of the same coin
- 02AIAI Does Not Remember.One of the most persistent misunderstandings about modern AI systems is the idea that they remember previous conversations. They don't!
- 03AIAI Speeds Up Salesforce Delivery. Your Team Makes It Sustainable.I was recently studying Salesforce Revenue Cloud setup to see exactly how much AI could accelerate the build
- 04EngineeringFinding anything in a git repo: working tree, commits, and historyGrep finds a string in your working tree
- 05EngineeringDebugging Coveo UA: when the dashboard JSON lies to youI spent a lot of time trying to figure out why the Coveo Usage Analytics API was not working right.
- 06EngineeringThe git aliases worth stealingMy `[alias]` block has grown to a few hundred lines over the years, and most of it is junk I wrote once and never used again.
- 07Engineeringgit clean: removing untracked files without nuking the wrong ones`git clean` deletes untracked files from your working tree, and unlike almost everything else in git, what it removes is gone.
- 08AIHow to Actually Write for AEO: A Technical Guide to Content That Gets CitedNot another "add an FAQ section" checklist. This is about how it works